It's a done deal.

Your presence has altered Mudda's environment.

You've made your mark.

Now, suddenly, you're all running around in a panic because your mark is ug ly.

After all this time, pretending that 'progress' was more important than all that foolish Tree Hugger nonsense, you find yourselves up againt the wall, acting surprised to be in such a mess, looking to those who made the mess for a way out. 

DUH!!!

Your current situation began when the first of your ancestors ventured out of the cave and pissed along his trail.

For the longest time, you didn't have the ability to mark and establish your presence over anything more than your immediate surroundings...but, you've always done as much marking as possible...from sticks and stones to "The Big One"...from the dramatically firelit Caves of Altamira to the mindlessly ubiquitous flicker of the WWW.

As your territory widened, and Humans proliferated, your mark became exponentially greater, at unimagineable speed.

Then, it was now.